Laughing Dog has a few issues in the last few years, their show caravan was stolen, a few other things happened and most people buy food which is completely wheat free now for their dogs so many people will not purchase a product that has, as its main ingredient, wheatflour (mixer and complete).
With the advent of complete food and many people moving over to raw, few dog owners are feeding a tinned meat product that requires the addition of a mixer too.