Little Black Dog Book

[Foxisle_crazy]

[quote author=Bevers2406 link=topic=8503.msg237529#msg237529 date=1219397344]
Don’t know if you heard here – but James Wellbeloved were approached by the KC after they sponsored our Little Black Book and suffice to say we have not had another advert from either james WellBelloved or Royal Canin ever since as they wanted to show their support for the KC who did not like our Little Black Dog book!
[/quote]

Maybe if they hadn’t have been taken over by Mars Inc, they wouldn’t have done that?  ???

[Bevers2406]

They were owned by Mars when they agreed to sponsor it  and we showed them each page at proof stage for approval and they loved it.

It was only retrospectively that they didn’t like it – despite lots of very positive feedback from the public and vets. It continues to be very popular and well received.

[SuzAndTheDiva]

Why would they suddenly not like it ? I dont understand?

[Bevers2406]

Commercial pressure. The KC did not want health problems highlighted. By leaning on our advertisers they thought we might stop our campaign. But not everyone is motivated by money.

producing that Little Black Book cost us thousands of pounds in fuuture lost advertising revenue, but it was worth every penny.

[Anonymous]

Where can the Black Book be read? Is it something you have to buy?

[Prem2Pram]

Mark it came free with an issue of Dogs Today, but you can buy it via Beverleys blog for £2.50

[Foxisle_crazy]

Or there’s this site http://www.thefurrygodmother.co.uk/index.php5

[SuzAndTheDiva]

AM sure Beverly would send you a copy if you ask nicely Mark  🙂

[Author]

Posts