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Little Black Dog Book

dogclub – Good dog food – Good for dogs Forums Dogs Dogs Little Black Dog Book

Viewing 8 posts - 31 through 38 (of 38 total)
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  • #66079

    [quote author=Bevers2406 link=topic=8503.msg237529#msg237529 date=1219397344]
    Don’t know if you heard here – but James Wellbeloved were approached by the KC after they sponsored our Little Black Book and suffice to say we have not had another advert from either james WellBelloved or Royal Canin ever since as they wanted to show their support for the KC who did not like our Little Black Dog book!
    [/quote]

    Maybe if they hadn’t have been taken over by Mars Inc, they wouldn’t have done that?  ???

    #66080
    Bevers2406
    Member

    They were owned by Mars when they agreed to sponsor it  and we showed them each page at proof stage for approval and they loved it.

    It was only retrospectively that they didn’t like it – despite lots of very positive feedback from the public and vets. It continues to be very popular and well received.

    #66081

    Why would they suddenly not like it ? I dont understand?

    #66082
    Bevers2406
    Member

    Commercial pressure. The KC did not want health problems highlighted. By leaning on our advertisers they thought we might stop our campaign. But not everyone is motivated by money.

    producing that Little Black Book cost us thousands of pounds in fuuture lost advertising revenue, but it was worth every penny.

    #66083
    Anonymous
    Guest

    Where can the Black Book be read? Is it something you have to buy?

    #66084
    Prem2Pram
    Member

    Mark it came free with an issue of Dogs Today, but you can buy it via Beverleys blog for £2.50

    #66085
    #66086

    AM sure Beverly would send you a copy if you ask nicely Mark  🙂

Viewing 8 posts - 31 through 38 (of 38 total)
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